5 quick tips about logo creation
So you want to have a logo that is distinctive, appropriate, simple and to convey an intended message about your business, about your brand. What should you do?
When you are designing a logo you should consider the following 5 principle:
- Keep it simple
1. Simple – a simple logo will allow your business to be recognised easily and it will be versatile and memorable in the same time.
In software development there is a KISS Principle, which stands for Keep It Simple, Stupid!
It contains a very important design consideration: simple logos are easily recognised, incredibly memorable and effective! You need something to catch the attention of the viewer if he views a signage driving 60 km per hour, on a package in a crowded shelf in a store, or on any other advertising, marketing and promotion vehicle.
The logo of the world’s largest show manufacturer is a very simple swoosh.
The logo should be functional, it should be design in vector format to ensure that it can be scaled to any size, it should be able to work both in vertical and horizontal format.
Questions to ask yourself?
Is your logo still effective if is printed in one colour? Printed on something small as a business card, or something as large as a billboard? Printed in reverse (light logo on dark background)
To create creating versatile logos you can design them in black and white only and allow your clients to focus on the concept and shape rather than colours.
When our designers design the logos for our clients they start in black and white to ensure that the logo will look great in its simplest form. We even incorporate them in black and white on the back of the business cards.
An effective logo should be timeless. When you design your logo think if it will be effective in 10, 20, 30 years.
Coca-Cola has barely changed since 1885 (link )
Leave trends to the fashion industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
~ David Airey
If you are designing a logo for a law firm you should use the same forms and colour
scheme as for a toy’s store.
Maybe contrary as many think a logo doesn’t need to show what a business sells or offer as service. Car manufactures logo’s don’t show cars, Harley Davidson logo is not a motorcycle, Apple logo is not a gadget. A logo is purely identification.
For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does.
An effective logo should be memorable and this is achieved by having a simple and appropriate logo.
WHAT TO PREPARE FOR CREATIVE BRIEF
- Discuss your business and your ideas.
- Decide which colours, fonts and layouts you want.
- Determine where you want your logo to appear.
BEFORE CHOOSING YOUR LOGO DESIGN COMPANY
- Review their portfolio.
- Understand the number of revisions you will get.
- Read client testimonials.