Content Marketing & Social Media
Why content marketing?
The traditional advertising’s ways (adds in the local paper, radio or television) are soon a thing of the past. More people are ignoring magazine advertising, they skip television advertising or change the channel.
Smart marketers understand that traditional marketing is becoming less effective and more businesses invest into content marketing instead. As companies seek to expand their reach online, new tactics and promotion strategies are being explored.
Content marketing’s purpose is to attract and retail customers by consistently creating relevant and valuable content with intention of enhancing consumer behaviour.
Why choose us to create content marketing for you?
- With more than 20 years’ experience in marketing, we can help you to create content marketing that develops trust by providing the buyer with information that will help them make the right decision and reducing the risk.
- Our experienced marketers help you create content that drives traffic as well as captures leads through forms. And gets you ranked higher in Google.
- We create strong content that will educate and inform your lead by developing a robust lead nurturing program.
Social media is one of the primary vehicles for a content marketing campaign—especially the more entry-level, entertaining pieces. You can decide to share your content on the brand’s own social media channels because it is a quick, customizable, and free opportunity to connect with your target audience.
Or maybe you decide to use paid advertising to reach your target audience faster. Matching a network’s demographics with your brand’s personas will help you determine where to invest.
We are helping you to create the most valuable social media promotion that happens when your audience shares your content with their networks.
Each social network tends to gather a different type of user.
We can help you to match your personas to network demographics to find out where you target audience is social online, and start sharing your content.
Bonnie Jonnes, Owner Happy Humans Consulting
"Dorin is an exceptional web designer with a keen eye for the end user experience. He works tirelessly to ensure his clients are continuously improving upon their Google presence, and in turn improving their business success. Thanks Dorin!"
Adam Bretherton, Owner Baycover Insurance Services
"Dorin really knows his stuff and continues to be at the forefront of website marketing."
Shane Uttley, Owner Life Changing Finance
"Dorin and the team from Upward Consulting are leaps and bounds above any other web designers that I have dealt with and at only a fraction of the cost. I can easily recommend Upward Consulting to all of my clients."
Gemma Cuskelly, Owner/Director F1rst Class Fitness
"I needed to find a great website designer at a great price and didn't want to go to a large company. I like dealing with Upward Consulting because they are personal and real when it comes to knowing your business and implementing a web strategy to suit your needs. The…"
Ahmed Kadhem, Owner MyOwnVet clinic Moorooka
"Before working with Upward Consulting we were very good Veterinary Professionals, after working with these guys, we are still the same professionals but on top of that, we became well known veterinary clinic and we've been put on the business map in Brisbane"