The pursuit of traffic
Effective strategies such as SEO (Search Engine Optimisation) and content marketing are the best way to increase website traffic. In your pursuit of traffic, you should experiment with different methods to engage users. However, at the core of what you post online should be providing your audience with the best experience and information in one place.
It is worthwhile to create a strategy that will increase your traffic and grow your brand and today you will learn about 8 ways you can do just that.
8 Ways to increase website traffic:
#1 Pay Attention to On-Page SEO
On-Page SEO refers to what is on your pages. Optimising your page for search engines is a must, as this is what ranks you. Be careful not to go too overboard with repetitive keywords in your content or invisible text. Look at your headlines, title tags, header tags, content, meta descriptions, images, etc. Always aim to provide the best user experience, and that will increase your website traffic.
#2 Use Social Media
Having a website is necessary for any business, and a website should always use social media. It is not enough to focus only on your website and the same can be said about social media. All platforms are different, and not all might work with your business. In saying that, see what platforms work implement a social media strategy.
Use your channels to promote your content or post about relevant products or services. Posting content is just one aspect, you need to engage your audience and nurture your community. Use social media as it was intended and by connecting and interacting with your followers.
#3 Target Long-Tail Keywords
It is hard to stand out in high-ranking competitive keywords, so why not try to rank for long-tail keywords too? Long-tail keywords are more specific, and while gain having less traffic, they offer a high conversion rate.
#4 Use LinkedIn for content publishing
LinkedIn is now more than just a platform for finding your next job. This professional platform is now a publishing platform of its own.
If you’re not posting yet on LinkedIn, then this might be your next step to increase website traffic. As well as posting for a professional audience, you can use it to build your brand in your industry space.
#6 Internal Linking
Internal linking is a great opportunity to keep your users on your website while they find what they need. Most website owners do this through blogs, but you can do this throughout your website. Be sure to look out for linking opportunities so that your website will be the only website for information.
#6 Email Marketing
Email marketing is a traditional method many businesses forget to utilise. This powerful tool can make a significant impact on your traffic. When users sign up for your newsletter, it means that they want to see more.
Like any method, create your strategy and don’t scare away your audience with only promotional emails and updates about your business.
#7 Make your site Responsive
The way people visit your website has changed over the past few years, with searches on mobile overtaking desktop searches. A mobile responsive website is something that should be a part of your website. If your website is not mobile-friendly, you risk sending your business to a competitor. Even basic websites should ensure that their pages scale across a range of devices. Use Google’s mobile-friendly test to see if your website is mobile-friendly.
#8 Paid Search and Advertising
Using paid search and advertising through social media can be a great way to increase website traffic. As well as building your brand, you can adjust your budget and strategy for your needs. Different platforms still have pros and cons to them, so it’s best to research which is best for your application.
However, paid traffic isn’t as easy as using your credit card and waiting for results. There still is competition and some ranking keywords being expensive. Like organic search, it is good to do your research first and create a strategy and budget according to what you hope to achieve.
#1. Incorporate Video into your content
According to the Social Science Research Network, 65 per cent of the population are visual learners. Text-based content is the main way to communicate on your website, but you should also incorporate video into your content. Using video can not only increase website traffic but also make your content more engaging.
#2 Use captivating visuals and graphics
As engagement is a key aspect in increasing website traffic, captivating visuals and graphics are a necessity. Whether you are citing statistics or comparing products, a compelling visual will make all the difference.
What if you are not a graphic designer? There are several online tools that you can use to create stunning visuals: Canva, Piktochart, and Infogram are just a few to name.
In conclusion, there are many ways you can increase website traffic. You can use the methods above as an add on to your current strategy. The best way to get traffic is to provide users with the best possible experience while being consistent and building your brand. Content creation may not be enough. You need to promote it, therefore you can pair that with compelling visuals and social media marketing.