Importance of website marketing
Website marketing is the strategic promotion of a website to drive relevant traffic to the site. Websites have become pillars of which businesses use to maintain their online presence. The importance of website marketing also extends to all aspects of your digital marketing strategy. Your website is the backbone of your online presence, and so you should know how to market it. The more you promote your website, the more clicks from potential customers can come your way.
There are many paid options to promote your website, such as Google ads, but you can also do this for FREE.
Paid website content can be great to reach more customers, but free alternatives can provide more consistent and organic traffic over time.
Organic traffic is when your users find your website through search rather than clicking on a paid link. Whereas ads may provide you with traffic, it is not the same as visits from organic traffic.
Here are 9 Free website marketing tips:
- Research Keywords
- Improve your Meta-Data
- Add Schema Markup to your website
- Publish Blogs
- Create Landing Pages
- Build your list using Email Marketing
- Add your business to Business Directories
- Use Social Media efficiently
- Improve your Google My Business page
1. Research Keywords:
Researching keywords should be the first step in your free marketing campaign. Keywords are the anchors of SEO, and without them, search engines would not know what you are trying to target.
Optimising your page for the best keyword has the potential to bring thousands of visits to your website and all for FREE!
If you are looking for a keyword tool, use Ubbersuggest. This tool is completely free and you can use it to test your keyword difficulty and search volume.
2. Improve your Meta-Data:
If keywords are the anchor for SEO, then Meta-Data is the rope that draws people in. Have you noticed the website link title and short description when you search? That is the Metadata! Having a compelling title and description will help draw in even more people to your website.
3. Add Schema Markup to your website:
Schema Markup, also called schema data, is a type of code that makes it easier for search engines to crawl, organize, and display your content. For example, the price for your product or service is displayed in the search results. “Mark up” is a part of your SEO plugin and is helpful as it provides your page with more information.
If you want more information on SEO, here for the Top 5 SEO Trends 2021.
4. Publish Blogs:
Blogging is becoming a more common tool used by businesses as a marketing tool. Blogs are published more frequent than pages and offer ways to connect with users and potential clients. This content can be for company updates, products, and service overviews or a topic to do with your industry. Click here to find out how often you should post blog content.
5. Create Landing Pages:
A landing page is a page on your website that is targeting a specific keyword for a specific audience. These pages target locations and demographics such as “Plumber Brisbane City” or people looking for specific services. Landing pages are found through ads or organic traffic rather than through your website.
6. Build your list using Email Marketing:
Using email marketing is one of the most effective marketing on the web today. Email marketing consists of capturing your users’ email (with their knowledge) and creating a database. With this database, you can send out emails that market your products, services, and often deals that are currently on your website. There are also several free email CRM platforms that you can use in conjunction with your website.
Read more about the Top 5 free Customer Relations Management platforms.
7. Add your business to Business Directories:
Listing your website on a business directory is another great way to spread the word about your website. It allows you to include all your contact info as well as linking back to your website. Directories can be helpful when it is a way for clients to leave reviews such as TripAdvisor or Yellow Pages.
8. Use Social Media efficiently
Social media can be free marketing itself, but it can also point people back to your website. As your website is the backbone of your digital presence, you should be referring your Social Media audience back to your website.
9. Improve Google My Business page:
Google My Business is a free marketing tool by Google that lets customers view your business address on Google Maps and review your business on Google Search. Reviews also build trust and confidence among customers. Google My Business also allows you to display your opening times and link to your website. You can also post pictures of your business and your team and even view blogs from just a Google search.
There you have it 9 proven website marketing tips to get more clicks. Are you currently promoting your website? Comment below on what’s been working and what you might need help with your website marketing strategy. I’d love to know.