February 15, 2018

4 Benefits of Social Media Marketing

4 Benefits of Social Media Marketing

Do you want to increase your online exposure for your business and increase traffic to your website?

In a recent study, 88% of all marketers indicated that their social media efforts have generated more exposure for their business and 78% reported that increased traffic was a second major benefit.

Imagine that you spend as little as 6 hours a week to increase your business brand’s recognition, traffic to your website (that means increased Google rankings) and ultimately your sales with little to no cost.

So don’t miss out on this opportunity and see 4 benefits of social media marketing for your business.

1. Increased Brand Awareness

Implementing a functional social media strategy will increase your brand recognition. Each blog article shared by your followers will be introduced to a new network of people. And the more people who know about your business, the better, as some of them can become potential customers.

So, investing few hours per week, over 88% of marketers reported that their social media marketing efforts increased their business exposure.

2. Increase traffic to your website

Being exposed to new individuals will allow your blog articles or services that you promote on your website to be visible to them through different social media channels that you have for your business. And every piece of content you post is another opportunity to educate, engage and acquire a new customer.

People that will interact with your brand have different needs and different ways of thinking. That’s why is important to know where your audience is and use different social media channels to connect with them. For example, older people will find your posts on Facebook, while a millennial could engage with you on Twitter or Snapchat.

81% of participants found that traffic increased when they invested 6 hours in social media marketing.

3. Increase sales

How can you use Social Media to improve sales?
It takes time to build a relationship that leads to sales, but if you take the time to be active on Social Media, you’ll find that you’re going to get great results.

Social media is disrupting the world of marketing. There are over 3.8 billion Internet users all over the world and that number is still increasing at a rapid pace. Of those Internet users, over 2.4 billion of them are active on social media. And the numbers are still increasing.

44% of consumers use social media more than 5 times a day. This is an audience that businesses can’t ignore. Studies showed that people use social media for product information (75% of them are inspired to purchase a product by seeing an image or a video content online) with Facebook ranked as the most inspiring platform for a buying decision.

social-media-platformsNearly two-thirds of marketers (62%) chose Facebook as their most important platform, followed by LinkedIn (16%), Twitter (9%), and then Instagram (7%). This chart clearly reveals Facebook is still the primary platform for marketers.

How much time do you need to spend per week on Social Media to grow your business?

Business owners who spend 6-10h/week reported that they increased their business exposure and they generate 50% increase in sales.

69% of marketers reported that spending as little as 6 hours per week on Social Media saw an increase in lead generation.

3. Develop loyal fans

If you want to use Social media to build customer loyalty, you need to show your customers that you care. You need to make them feel like they matter.
67% of the marketers who used social media for at least 1 year found it useful for building a loyal fan base.
Build loyalty with your fans and customers by listening. Monitor what your customers are saying and engage with them, respond and take action.

4. Increased thought leadership

Even that is a slow process to become a thought leader and it requires devotion and patience. It is important to invest the time to become a leading authority in your industry in order to build trust. Provide updated information about the newest trends and development in your industry and present yourself as someone who is knowledgeable about your field.

People are doing business with people that they know, like and trust.
Use social media to gain that trust!
Dorin Blaga Upward Consulting