The short answer is we need landing pages because they help increase the conversion rates for different products or services that you try to promote on your website. But first, let’s see what a landing page is …
What are landing pages?
Landing pages are valuable marketing tools that can benefit your business. The reason of having a landing page is to provide people with a clear, direct call to action and to make it easy for them to buy your products, or subscribe to your list, or to contact you. Unlike other normal pages that sit on your website landing pages are great to educate your website visitors about your products or services and nurture them to act and press that CTA (call to action) button.
Landing pages help your business to focus on a specific goal!
Start with the goal in mind
Before you get started and ask your developer to build you a landing page you need to start with a goal in mind. Maybe you want to get more leads, so the purpose of your landing page might be to grow your list, or maybe you want to advertise a product or a service that you provide to your clients and you want to promote it and get more sales, whatever the case might be, start with the goal!
Choose your audience
If you want to get more conversion from people that visit your landing pages be mindful of who your audience is when you craft the content of the landing page. Instead of being too generic, you might need to consider building multiple landing pages that target a specific portion of the audience.
Structure of the landing page
Same as a well-crafted email or a social media campaign, create the content of the landing page following the structure below:
Headline: create a headline that grabs the attention of your visitors and entices them to stay on the page. Your headline is the first thing your visitors see when they land on your page. Make a great first impression so they stay and read on.
Body: get rid of the fluff. Every work on your page that doesn’t represent your goal is a distraction that will dilute your message and reduce the conversion rate. Your message should be simple and to the point. Instil a sense of urgency in your copy so they can act right now.
Use beautiful images: Invest in great images that convey the message that you want to transmit in your landing page.
Call to Action (CTA): Have a clear CTA. Enhance the “look and feel” of your call to action to get more leads or more subscribers.
Footer: Include your contact information in the footer, so customers can contact you if they have any questions.
Build trust with reviews
I believe that you read reviews when you buy anything online, don’t you? If you do, you know how important are the online reviews.
85% of customers trust online reviews as much as personal recommendations.
Take advantage of the positive feedback you’ve received from your existing clients by including their testimonials or their Google/Facebook reviews on your website.
Promote your landing page
Once you’ve designed and published your landing page, it’s time to start promoting it to your audience. Share the landing page URL as frequently as you’d like. Drive traffic from your social media channels to your landing page. Also, you might want to include it into your email signature or upcoming email campaign. Be strategic and use it in other marketing channels to your advantage.
Have a plan for new customers and subscribers
Have a plan to nurture the people who clicked the CTA of the landing page. Stay in touch with new subscribers and returning customers and provide personalised relevant content. Reward them for their action and treat them as VIP.
Keep the conversation going and introduce them to your business through automated welcome series of messages.
Landing pages are a great way to connect with your audience and drive conversion, more signups and more sales for your business.
Need help creating a landing page that can get more clicks, more signups and more sales for your business? Let’s have a chat!
Dorin, your friendly web strategist
