March 30, 2021

How often you should post blogs and why blogs are important

Upward Consulting's innovative digital marketing approach in Brisbane.

Why blogs are important

Content is the key to attracting better leads. And when done right, it can fuel the digital growth of your organization. Blogs have become a great way of posting quality content that helps you build your brand authority and provide you organic traffic.

Creating blogs and articles overtime become valuable assets, allowing you to rank for phrases and keywords on top of your other website content. The main difference between a page and a blog is the way it is written and how often you publish new content.

Blogs can be used to keep your audience in the loop, provide product overviews, create tutorials, or give users useful information.

Some things blogs can help you with:

  • Attract new clients
  • Brand awareness
  • Boost organic traffic
  • Maintain marketing strategy


How often should you blog?

It is difficult to answer this question with a specific number, but research has shown that posting more than 12 or more blogs per month yields almost three times more traffic.

This number will not work for everyone, as quality matters more than quantity. The number of blogs to post will depend on your business and the resources available to you.

5 Steps to determine your post frequency:

#1. Plan your goals:

The first step to post frequency is planning your goals.

What do you want to achieve with your blogs? Do you want to provide a service or product or increase organic traffic?

Before you start posting, it is important to set goals and review and revise as you go. Blogs require you to create a content strategy and defining your goals will give you a clear view of where you want to be.

#2. How many posts do you have already?

The traffic you receive on your blog depends on the number of posts you have already published. The idea behind this is to understand the correlation between your published content. If you already have an abundant amount of blogs, you can most likely get away with posting less often. Take note of any clear patterns and keep track of how many blog posts you have already.

#3. What are your traffic channels?

Not all website traffic is equal. The average lifespan for content on Facebook, Twitter and Instagram is less than a day.

If we look at blogs, they offer a stable drive of continuous traffic. Use your blogs as content for your other channels, such as using snippets and post on your social media account. Use your traffic channels to help you increase your search rankings.

#4. Research and ask your audience

What matters the most to your audience? Is it an in-depth article that talks about difficult to understand topics? Do they enjoy shorter or lighter content?

By looking at the data, you can find out what your audience prefers. You should also take into consideration what resources are available if you decide to ramp up your frequency. It is practical to analyse the increase of users for the additional time you invest in your content. If you are the only person that handles creating blogs, then ramping up may not be a viable option for you.  

#5. Refine and experiment with your frequency

The best way to find your optimal frequency is to start with your ideal frequency and stick to it. After you find your baseline, you can then experiment with increasing or decreasing your posts. The day you post can also have an impact on your engagement and social shares. In general, the most popular days for posts are Tuesdays, Wednesdays and Thursdays. During the refinement process, you should look at the metrics that matter most to your goals.


In conclusion, blogs are a crucial part of your website and when done correctly it can increase your traffic. The frequency of your posts is based on your goals, resources and audience preference. If you want more traffic, you can certainly do it with blogs! 

Invest in content and get more traffic and more leads for your business! Talk to us if you want our marketing team to create relevant content for your audience. Save time and be confident that all the content will be optimised for SEO.


Dorin Blaga Upward Consulting