May 11, 2021

12 link building tips that can help your website rank higher

What is link building?

Link building is the practice of creating one-way hyperlinks to another website with the goal of increasing SEO. Over time search engines adopted more ranking signals, with links still being an important factor. Link building is an SEO tactic that can improve your rankings and increase traffic.

Backlinks have also been linked to improving your Domain Authority and trustworthiness.

Here are 12 link building tips:

#1 Outreach technique

The outreach technique is an old but relevant backlink building method. It requires you to reach out to website owners and ask them to use your link as a reference on a topic or page. This method is very time-consuming, but if you do it right can provide quality backlinks.

This method is a combination of finding content with backlinks, contact details of the website, writing better content, and then outreaching to websites for a link. 

backlinks analytics#2 Content-Based links

This method is the hardest, yet it offers the best results. This technique involves creating quality content that will attract readers, shares and engagement. Creating this type of content will naturally attract links and spread your content.

#3 Create Lists

Lists could be a great way of organically creating quality backlinks to your website. A list can also give you the option to update every year, keeping the data relevant for your audience. The only problem? Many lists exist, so if you have relevant and unique content, you will succeed.

#4 Post Case studies

Case studies will always provide new information and are unique. You can stand out and provide data behind a problem or solution. You should include the challenge, background information, selected time frame, results, and the key take away.

#5 Comparisons or Reviews

When done right, these two will rank your article high. Comparisons or reviews entail creating a deep analysis, pros, cons, and recommendations will help the decision making for many readers. It may also impact brands enough that they send or sponsor you to review products.

#6 Guest posting

Using Guest posts have been a long time go to when looking for ways to earn links. 

It can take some of your time, but it has been a proven way to gain backlinks. Depending on your industry, you will find lists of websites that accept guest posting.

social media strategy#7 Use Social media

Social media strategy should be a strategy of its own, but one way to get started is to share your content. The top platforms today are Facebook, Instagram, YouTube, Twitter and LinkedIn. Platform success depends on a few factors, such as your industry, audience, strategy and more.

You can also make it easier for your content to be shared by including sharing buttons on your website. It is critical, and you should not skip having them on your website.

#8 Start a giveaway or contests

“Simple things work” This may be something you have overlooked. Everyone loves contents and giveaways! Giveaways or contests is a great way to engage your audience and also provide backlinks to your website.

#9 Allow Comments on blog posts

Some comments with links may be able to add value to your discussion. These days it is difficult to find positive links that are not spam. Some examples of positive links may include links to tools or resources that add to your topic.

#10 List your business on directories

This method used to work but is time-consuming and provides minimal benefits. The best practice with listing your business is to include them on the most relevant websites, such as yelp, yellow pages, or any local directories.

#11 Discounts and coupons

A good discount coupon motivates your audience! Discounts are similar to contents and giveaways and give your audience something positive to share about your product or services.

#12 Create a Resource page

Resource pages can create a gold mine for backlinks! Not only will you get more traffic but, users will be more than happy to link to your resources. If you have developed tools or tips, why not share them and get free links?


In conclusion, backlinks are still used as part of SEO, and you should include them in your strategy. Like many SEO strategies, link building that was done few years ago is very different to how it is done today. But it still has the potential to increase your search engine visibility, domain authority, traffic and much more.

I hope this list of link building tips can help you with your website. If you still need help with increasing your backlinks, feel free to contact us to get started on your backlink strategy.

Dorin Blaga Upward Consulting