Are you using your website to its maximum potential?
Creating a powerful business website will continue to get you more business and make you stand out from the crowd in 2021.
Your business website should be a tool for guiding customers, building trust, educating, informing, nurturing, and converting visitors into clients.
Your website is your online anchor for your marketing and runs 24 hours a day, 7 days a week. Research from Hubspot has shown that website influences 97% of customers buying decisions.
In an ever-changing digital world, your website is the front line to your customer’s journey. You need to make sure that your website can serve all customers at each buying stage and stay ahead of your competition.
Here are 6 must-haves of a powerful business website:
#1 Have a Clear Purpose
Before starting your business website, you should first sit down and define a clear purpose for your website.
What are your website goals? What do you want your website to achieve?
When people search the internet, they are searching for answers to solve a problem. If you are an existing company, you can use existing or previous customers data to find the best way to market your business.
When someone who isn’t familiar with your business lands on your page, it should be clear what you do and how your business can help solve their problem.
#2 Strong Branding
Branding is a very important website aspect and is sometimes underestimated by businesses.
Website branding is not only the colours you choose for your business, or your name, domain name but everything that represents your business.
It is crucial to keep your website design in mind and pick colours that will build your brand.
The psychology of colour can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your website. Studies show that people decide whether or not they like a product in 90 seconds or less and that 90% of that decision is based solely on colour.
A professional logo is a must and you should add images and videos that reflect your brand image.
#3 Simple Navigation
When it comes to navigation there are several options you can choose from, such as hamburger menus, drop down, sticky, and so on. Whatever menu you use, keep it simple for users to find what they are looking for.
The design and the way pages are organised should be considered. The most important pages should have their own menu items.
#4 Strong Calls to Action
A Call to Action (CTA) is a link or a button that prompts visitors to take a specific action.
The call to action should support your visitor intention and guide them to the next step they should take. The best call to action is simple and clear to understand without being too intrusive.
Your call to action can request more information, schedule a meeting, or download a free ebook. Make sure that the CTA is useful and relevant to your target audience, converting them and solving problems.
#5 A Great Mobile Experience
Mobile traffic now accounts for more than half of all internet traffic. A good mobile experience ensures that your website can reach more users while being scalable. Poor mobile experience can increase your bounce rate and cause your visitors to leave your website.
Most website designers will create responsive websites that scale well both for tablets and mobiles. You can also check mobile experience by using Google’s mobile-friendly test
#6 Fresh Relevant Content
These days you can easily spot if a website has not been touched for 5 years. Not being mobile-friendly and missing aspects of modern design is a dead giveaway. The lack of website updates signals Google to penalise your website.
The best way to get around this is to make sure your website content is up to date. We recommended going through your content monthly. You can remove content if it is no longer relevant or update it with recent information.
Think about ways you can create relevant content for your clients and add it to your business website to increase traffic. Small changes such as copyright year can make a big difference in the way your website is perceived.
In conclusion, a powerful website should have a clear purpose, strong branding, simple navigation, strong CTA’s, a great mobile experience and fresh content. Following these simple elements will ensure your website keeps performing well and drive more business.