The traditional advertising’s ways (adds in the local paper, radio or television) are soon a thing of the past. More people are ignoring magazine advertising, they skip television advertising or change the channel.
Smart marketers understand that traditional marketing is becoming less effective and more businesses invest into content marketing instead. As companies seek to expand their reach online, new tactics and promotion strategies are being explored.
Content marketing’s purpose is to attract and retail customers by consistently creating relevant and valuable content with intention of enhancing consumer behaviour.