First off, a lead is a user who indicates interest in a business’s service or product in any shape or form. This indication can be done through many different ways such as a call or action button, a contact form, and newsletter sign-ups.
A lead generating website attracts more of your target audience and continues the buyer’s journey. Leads are normally be contacted by a business or organisation after the lead has submitted their information.
A Leads personal information is valuable, as it not only allows you to understand what a user is looking for and personalise your communication. Knowing this information before contacting your lead offers a more personalised touch. call back is far less intrusive and offers.
