Marketing Automation

You are here:

Home
Services
Marketing Automation

What is Marketing Automation?

Marketing automation is the process of using technology to manage your marketing process and campaigns across multiple channels, automatically.

Businesses can automate customer interactions such as automated messages through email, web, social media, and text messages. With marketing automation, a set of workflows are created for messages to be sent. Workflows can be defined as a set of instructions or templates that accordingly interact with your leads.

Marketing automation is used in sales and marketing to automate online marketing activities to maximise efficiency and increase revenue. Using automation is used to effectively handle repetitive tasks and reduce human error, it will also free up time for employees to handle more important tasks.

Let’s have a chat

Streamline your marketing automation!

Marketing automation in its basic form, are a set of tools that streamline time consuming tasks of your marketing and sales roles. From the automation of lead requirements to creating a hub for your digital campaigns.

Implementing your digital strategy through marketing automation allows you to do it all without manually sending every message, email, campaign, or social media post you create. You can set automatic trigger actions based on a schedule or user behaviour.

Automation helps with generating lead, nurturing, and creating sales, as well as measuring overall ROI. Good marketing automation will provide cost and time effects that will scale as your business grows.

See how you can deliver a improved user experience and a better pipeline

Lets get Leads!

How we make your website more powerful

Upward Consulting offers end to end setup and management of your chosen platform, going through all the key stages to father build your brand. We know multiple CRM platforms, and can guide you through your journey.

Choosing a Platform

We have experience with multiple CRMs, and we can help you decide what platform will meet the features you need. Taking a look at features, price, objectives, and ease of use, we find the best possible outcome for your integration.

Setup & Integration

With our experience in automation, our team can set up, install, and start integrating your website, email systems, social channels and more with your new platform.

Strategy development

We are here to help through all the stages of your strategy and mapping process. Upward Consulting will identify your customers, create suitable strategies to convert and keep your audience engaged.

Implementation & Launch

Once we have defined and completed the strategy, we then start with the content that needs to be created, ensuring a strong implementation of the approach. We ensure best industry practices are put into practice and everything is running smoothly.

Reports & Analytics

To optimise your automation strategy, we will keep a close eye on your data and provide you with comprehensive reports on the results.

Optimisation

Upward Consulting is dedicated to identifying opportunities and optimisations that will further bring you more leads. We will test, learn, and provide continuous refinements to your content, design, and techniques to increase conversion and user engagement.

Take control of your Website with a Lead Generating Website!

Give the best visitor experience even off your website!

Sign me up!