What are social media trends
1. Short-form Videos
Short-form videos like TikToks, Reels and YouTube Shorts have been very successful in 2022. Videos 2 minutes or shorter had a greater rate of engagement compared to longer ones. This is seen with shorter videos having over 100% more engagement than if the video were 20 minutes long. Furthermore, short-form videos have “the highest ROI of any social media marketing strategy at 30%” (Woosuite, 2022)
2. User Generated Content
User generated content is growing now more than ever. This is due to social media such as TikTok focusing on trends. This means, if utilised , a business could hope to create or use a trend to boost traffic or brand presence. An popular form of garnering useful UGC are hashtags. Hashtags are like SEO keywords as they both make indexing posts much easier.
3. Social Audio Strategies
Social audio has seen lots of success recently with apps like Spotify Live, Clubhouse, Discord and Zoom. These apps provide users with the ability to have live conversations and discuss topics both casual and professional in nature. Creating an outlet for dialogue can become an easy source of discussion about your brand to garner feedback.
4. Augmented Reality
5. Social Commerce
Social commerce expands on e-commerce allowing businesses to make sales through social media. An example of this is Instagram and TikTok. Both platforms either have a shopping tab or vendor pages. This opportunity to sell on social media provides businesses a large digital audience. So, if you are a small business, we recommend using social media to seamlessly synthesise your advertising and sales