January 8, 2024

The 20-Step WordPress SEO Checklist To Boost Your Organic Traffic in 2024

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In the ever-evolving landscape of the digital world, maintaining a strong online presence is crucial for businesses and individuals alike. As the cornerstone of countless websites, WordPress continues to be a powerhouse in the realm of content management systems. However, having a well-designed website is only part of the equation; optimizing it for search engines is equally essential. In 2024, where competition for online visibility is fiercer than ever, mastering WordPress SEO is the key to unlocking organic traffic and reaching your target audience effectively.

1. Hosting Provider

Choose A Reliable, Secure & Fast Hosting Provider. When you opt for Upward Consulting’s hosting services in Brisbane, you gain access to a range of benefits that set us apart from the competition. Click here for more information.

2. SSL Certificate

Ensure You Have an SSL Certificate Installed. Google stated, back in 2014, that HTTPS is an SEO ranking factor. If you want to take advantage of that HTTPS, you need an SSL certificate on your site.

3. Domain

To set your preferred domain (www or non-www), use a 301 redirect instead.
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4. -Friendly WordPress Theme

The theme you choose can either help or harm your SEO in the long run.
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5. Responsive

Ensure That Your Website Is Responsive on most platforms.

6. SEO Plugin

There are a few WordPress SEO plugins out there, Yoast SEO plugin is a good tool to help you increase traffic to your website. Click here for more information.
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7. Website's Visibility Settings

To ensure that your website is indexable , navigate to WordPress → Reading. Here you want to make sure that the checkbox is not ticked if you want search engines to be able to discover content on your website.
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8. SEO-Friendly Permalink Structure

For users and searchers to better understand content it’s more desirable to use a URL that contains the content title and shortened manually to fit.

9. Verifying Website Ownership

Since you’re using WordPress and have now installed the Rank Math plugin, verifying your website in the Google Search Console is incredibly easy. Learn more about how to verify your site with Google Search Console here.
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10. XML Sitemap

Search engines such as Google, Bing, and Yandex still use XML Sitemaps to gain a better understanding of the structure and architecture of your website so they can easily crawl your website and get new content indexed.
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11. Image Attachment Pages

Make Sure Image Attachment Pages Are Not Indexed. The option is available by navigating to Yoast SEO → Advanced Settings → Media pages.

12. Performing Keyword Research & Mapping

When creating content, it’s important to always set a focus keyword to encourage you to consider the purpose of content from a searcher’s perspective.
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13. Writing the best Content

A lot of sites are continuously improving their content which means that the bar in competitive verticals continues to be raised.

14. Linking to Great and Helpful Resources

It’s an indication that your content is covering something that is also covered on other websites and therefore more likely to be relevant.
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15. Using Short and User-Friendly URLs

The general rule of thumb here is to use short, user-friendly URLs whenever possible.

16. Writing Appealing Meta Title Tags

All of the pages on your site that you want to drive search traffic to should have a really appealing meta title tag.

17. Optimising Meta Descriptions

A well-written meta description can mean the difference between someone clicking on your post as opposed to another post that appears above or below your content in search engine results pages.
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18. Optimising Image File Names

Name your images using actual words indicative of what your content is about before uploading them to WordPress.
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19. Performing Scheduled SEO Audits

With Upward Consulting’s SEO Brisbane Services, embark on a journey to top search engine rankings, increased web traffic, and enhanced online visibility. Click here for more information.

20. Monitoring 404 Errors and Fixing Broken Links

To start finding and fixing broken links faster than ever, ensure that the 404 Monitor module is enabled, by navigating to Rank Math → Dashboard.


Whether you’re a seasoned SEO professional or a WordPress enthusiast looking to enhance your site’s visibility, this 20-step checklist serves as your go-to resource. Let’s embark on this journey together, uncovering the actionable steps that will elevate your WordPress website in search engine rankings and drive sustained organic traffic throughout 2024 and beyond.

If you are interested in mastering your WordPress websites, give us a call and see how Upward Consulting can boost your brand. Call Dorin today at 0412811072 or email us at info@upwardconsulting.com.au and get in touch today!