What are the Top 5 SEO Trends 2021?
As we look back on the year of 2020, there has been a big shift in working from home and online shopping. This is a perfect time to test the waters with new SEO tactics and revaluating your online performance. There has not been a better time to get started on your online tactics, it is not too late to get started on these trends for 2021.
Here are the Top 5 SEO Trends 2021: Focusing on user search intent, mobile SEO, utilising long-form content, brand optimisation, and getting ready for web vitals. The year 2021 will put to test the traditional SEO practices and how users find your website.
Here are some of my predictions for 2021:
- Google will continue to dominate the search engine space
- New algorithm changes to focus on more user intent
- Voice search will continue to grow
- The web vitals updates will cause some websites to struggle with rankings
User search intent?
The year 2020 gave us more of an insight into what users are looking for. Focusing on Search intent is putting yourself in the shoes of your users: would they want to learn something or buy something.
Getting to know your audience intent will make sure you rank higher on Google and gain more traffic. When optimising for search intent you can try new tactics and see how that affects how people find your website. You can find out more by reading our blog on search intent.
Focusing on your mobile users is important and continues to be a major part of searches. The use of daily media consumption has doubled in the year 2020, going from 3 to 6 hours average time spent consuming data. All SEO should be mobile SEO, meaning that you should be ensuring that your website and content performs well on mobile.
This can be done by making your mobile UX simple and useable. As more users switch to mobile to search, Google’s focus will be on your mobile experience. If your website isn’t mobile-friendly, 2021 is definitely the year where you can improve and perfect your layout.
Creating long-form content can take some time and effort but this can help boost your traffic and authority ranking on Google.
Throughout 2020, there has been a shift in creating longer in-depth blogs, videos, podcasts, and other content. This content seems to be ranking high and with the bar set, I predict that the trend of this year will see this type of content get even longer.
Brand SERP (Search Engine Results Pages) optimisation
The whole idea of brand optimisation is having an online presence that extends further than just your website. Your brand growth depends on standing out and the continual growth in traffic. Brands that have user recognition build authority and trust within SERPS. Although organic traffic is good, using effective ads will also help you introduce new users to your product or service. This year is the best time to start developing your online presence, using SEO tactics and user engagement.
Web Vitals and page experience
The new Web Vitals change is an upcoming experience that will affect your Google Search ranking. This change will take effect in May 2021 and will focus on your core web vitals such as loading times, the time it takes for your webpage to become interactive (time to interactive) and your cumulative layout shift.
This all means that if your website performance is lacking, this will ultimately affect your Google rankings. Finding your Web Vitals is through Google Web Console, you can find more information in this short webmaster report.
In conclusion, the year 2021 can be your year in boosting your online presence. The top trends in 2021 are focusing on user search intent, mobile SEO, utilising long-form content, brand optimisation, and getting ready for web vitals.
Take charge of your website and online presence and start implementing your SEO strategy!