Why Track SEO Ranking?
A website is a great tool in attracting and making sales, but you should be tracking your every move on the internet. A good website is a mixture of good performance and a great SEO strategy.
First impressions make or break a users decision to convert, buy, or leave your website. In saying that, poorly optimised websites in both SEO standards and website performance can drive your users away.
Key Performance Indicators
KPIs or key performance indicators is the next step to setting and tracking your goals.
Monitoring your KPIs is the best way to avoid spending time or effort on something that is not meeting your goals. You should select a set of metrics to track based on your goals as tracking all your metrics at once is a waste of effort and time. You should investigate a set budget and specify your goals for the best results.
How can you track your SEO strategy? Can you ensure your efforts or changes are making definite results? Tracking your metrics can help you answer all your website questions. Find the right SEO monitoring tools and CRM systems to automate your strategy.
Great tools to Track SEO Ranking:
#1 Organic traffic
This metric measures the number of visitors that come to your website organically, meaning through a web search that isn’t paid. Organic traffic is a critical metric to consider regarding website growth. The more organic traffic, the more people see your website.
Google Search Console can show this information through their dashboard. You can also access this information through your chosen SEO tool by connecting it through Google Search console.
#2 Search rankings
It’s no secret the higher your website ranks in search, the better. Search rankings correlate with your overall SEO success. Once you get in the higher search positions, it can quickly make an impact on your other goals.
Tracking search rankings involves tracking keywords that you are trying to rank for. Most SEO tools will allow you to track these positions and even track competitors. The right keyword has the potential to skyrocket your search rankings.
#3 Search visibility
Your search visibility is the percentage of how frequently your domain is shown in search results. Search visibility is based on the keywords you are tracking.
The Search engine visibility score helps monitor your SEO changes or website optimisation performance.
Backlinks are links that point to your website and come from users or other website owners when they include your website link on a page. In our backlinks article, it refers to real-world data suggesting higher ranking websites have more backlinks.
You should include Links as a significant SEO metric if you are considering content marketing. Gaining quality backlinks will improve your site authority which will, in turn, help your website rankings.
#5 Organic CTR
Click-through rate (CTR) measures the ratio of clicks on your links compared to the total amount of users that viewed your search result. A high CTR = high traffic.
CTR is crucial as it shows you how many users are clicking through to your website. If you have a high CTR, then you are doing something right. Even having a higher ranking, a low CTR means that your website is not attracting users.
A low CTR can lead to a lower website ranking, be sure to make a good impression with your snippets and a compelling SEO title.
#6 Branded traffic
Your brand is important, so knowing how your brand is searched is vital. Branded traffic measures traffic that includes your company or brand name in their search terms. If brand awareness is essential to you, you should focus on this metric.
Branded traffic offers the highest conversion rates as users are searching for your website.
#7 Bounce rate
This metric is the per cent of viewers that bounce (leave) your website without interacting or clicking through.
Bounce rate is considered a ranking factor for search engines. The typical bounce rate should be around 40 – 60%, depending on your industry. If your bounce rate is too high, it may mean that your audience is finding your page not relevant to their search query.
#8 Average session duration
How long are your visitors spending time on your website? Are you engaging them to spend more time on your website? Average session duration measures just that, how long a user spends time on your website.
Monitoring this metric will allow you to understand the quality of your site from your users perspective. This Data will drive you to make changes to your site structure or find ways to make your content more engaging.
#9 Cost per click
Cost per click is the sum of money required to gain a click from a paid campaign. There is no exact price that you should pay Google, but each campaign will have its own cost.
If your SEO strategy is working, then you will see this decrease every month or so.
ROI (Return On Investment) is used to measure how effective your marketing campaigns compared to the cost of the campaign. You will quickly determine if your SEO efforts are worth the money you have invested in marketing.
Normally, your ROI will be negative at the very beginning of any campaign. Yet, as your SEO strategy becomes successful, this figure will change in your favour.
In conclusion, tracking your website performance should be at the centre of your SEO strategy. Understanding how to Track SEO Ranking will give you a better idea if your KPIs are being met. Using SEO tools and CRMs will further make tracking your website easier to understand and implement changes. Avoid wasting your time and efforts and focus on key SEO metrics to drive the results you want. So, if you are not tracking your website, start today!