5 Ways to Generate More Quality Leads for your Business
Why is lead generation important?
Growth is the number one priority for every business and, in order to grow, every business needs leads.
Without leads, you don’t have customers, and without customers, you don’t make sales, and without sales, you don’t have a business.
What Is Lead Generation?
Lead generation is essentially the process of warming up potential buyers and pushing them through the different stages of the sales funnel until they click that all-important “buy” button.
Increasing the quality of the generated leads is the top priority for 68% of B2B professionals, followed by increased lead volume (55%).
The Importance of Lead Generation
Cold-calling is a thing of the past. Consumers hate being sold to and rather find a business they love under their own research. You want to provide them with enough valuable information to get them interested in your company so they want to hear from you again or to do business with you.
5 Practical Ways to Generate More Quality Leads for your Business
Here are 5 key major tactics to generate leads that continuously provide results.
#1 Content Marketing
Content marketing is a strategy that will allow you to create articles, ebooks, guides, videos that show your knowledge as a business and generate leads.
To make the most of this content, try to produce great content that is valuable and targeted to your audience.
Use your content as lead magnets – an opportunity to inspire your readers to give you their email addresses in exchange for valuable information. Keep providing them with premium content (see email marketing way below) and continually build trust.
#2 Email Marketing
Source: The State of Email Marketing
Even though email marketing is one of the older methods of digital communication, it continues to be a dependable top-performing channel to grow and nurture your leads.
The most important objective of successful email marketing campaigns are conversions, click-throughs and list growth.
#3 Search Engine Optimisation
Optimise your content to rank on search engines, so when your target audience searches for your service or product they can easily find you.
‘93% of all online interactions, from information requests to online purchases, begin with a search engine query.’
Start by doing keyword research to determine what keywords your audience searches before purchasing your product or service.
Research search intent – make sure that the right people find what they are looking for.
Once you’ve identified the right keywords, optimise your content.
To find out more read our 9 tips for updating your content to help with your SEO blog article.
#4 Social Media
Free or paid use of Social Media is a great way to turn casual social media observers into leads.
Use Social Media to increase your industry credentials with fresh, well written and well design useful posts that will position you as a thought leader. You can do this by delivering content that allows prospective clients to see your value.
#5 Host Educational Webinars
Webinars are a relatively low-cost way to get your message in front of a targeted audience.
Webinars are one of many tools that allow you to share ideas, educate and demonstrate your skills and expertise. Those who join your webinar have an interest in your subject, so don’t forget to follow up with them.
5 Ways to Generate More Quality Leads for your Business Conclusion
Driving quality leads and engagement to your business takes time. Nurturing your social media presence, crafting a solid email marketing campaign, hosting webinars and diligently producing quality website SEO content requires significant time and focus. But it’s worth the investment as your business will start to grow.
Talk to us today about how we can help you generate high-quality leads, and more importantly, convert those leads into clients.