August 10, 2018

Why you need a website: Anchor for your marketing

A vibrant display of social media marketing success by Upward Consulting.

Having your own company is tough and a lot of small business owners run a lean operation. They watch very carefully on what they spend their money. So it’s easy to see why almost half of the small businesses don’t have a website.

Is a website a luxury item for your business and can you afford to live without?


In our opinion, the only way to start promoting a business is by building a professional website. We mention in a previous article that your website gives your business credibility. Let’s look at another reason why is important to have a website for your business.

The website is the anchor for your marketing

website-is-the-anchor-for-marketing-efforts-300x300Before you print a business card or spend any money on advertising, you need to start your marketing by creating a website.

Your company’s website will be like an anchor for all of your advertising efforts. All your business details, all your services, all your products and promotions should be on your website first. Then you can create other marketing materials that drive customers to your website for additional information.

How many times did you search for a company online that you have done business with before just to find the address details, the opening hours or a number to call to make an appointment or get extra information.

I’m amazed that business owners spend tens of thousands of dollars to buy a fancy car for an image, but are reluctant to spend few thousands to get a professional website that people see every time online when they search for their business name.

Often your website is the first thing that people to see, not your fancy car. And first impressions count and they’re often impossible to erase.

A website is more than a giant public bulletin board where people can find things about you. A functional website can allow you to communicate with your customers. They can ask you questions, concerns, feedback, leave reviews and even give you suggestions about what services interest them more. This give you an option, as a business owner, to focus on how you can create more business value for them.

A professional website is a marketing tool that costs you ONE TIME and continues to pay you back. It allows you to get more clients, improves your marketing and puts your business online where anyone can find you 24/7.

Contact us if you need help with your website.

Dorin, your friendly online marketer
Dorin Blaga Upward Consulting