August 3, 2021

How to create a successful lead generating website

What is a lead generating website? 

A lead generating website focus is obtaining user information online and this is given by the user in exchange for information, a service, a contact request or a discount.  

With an every going digital focus, a website is no longer an option but a necessity. Even today, having a website is not enough. Your website should provide the needs of your target audience, all while generating leads and converting them into clients.

Lead generation websites are proven to be so profitable and effective that it has led to an appearance of a new business model. Whether you are a tradie or an e-commerce giant, this website method is guaranteed to bring you business.

How to create a successful lead generating website

Before you start building your website, you need to do your market research and outline your target audience. A buyers persona gives a strong understanding of your target audience and discovers the best way to sell your product or services. 

4 Tips to create a successful lead generating website

#1 Utilise forms on high traffic pages

Before you start, you need to identify your current reach to begin to track your efforts. Some of your most popular pages may be missing out on potential leads from a missing form.

Some common ways you might be receiving visitors:

  • Email Marketing: Traffic from users that click on your website through one of your emails.
  • Organic Search: This traffic is from your organic search engine results page.
  • Paid Search: Traffic from a paid campaign on the search engine results page. 
  • Social Media: Visitors that engage in your campaign through a social media platform. 
  • Blog Posts: Traffic from high-performing blog posts on your website. 

It is crucial to know where your leads come from, and this way you can nurture your visitor’s interest. Adding a form to these pages may offer you an easy way to capture leads and convert them into customers. 

#2 Offer downloads (pdf’s or eBooks)

Offers and downloads is a great non-intrusive method to generate more leads for your website. Downloads not only generates leads but gives your users more information about a topic.

This method can be used on any relevant page, from writing dedicated blog articles to landing pages. You can make a download available to users that enter their name, email address, and contact number.

#3 Utilise a live chat service on your website

Live chat services are becoming more popular when it comes to websites. The reason? Because they work. You can install a live chat tool on your high traffic pages and ask if any customers need more assistance. This allows you to collect and identify customers’ needs while answering their questions.

Today, most live chat services are increasing in sophistication, and with AI-controlled chats, you can provide common answers and assistance until the customer asks for human assistance. This method is an easy way to help your customers with common enquiries.

#4 Use Strategic Call to Actions

There are different types of calls to action that you may want to use on your site. This implementation may vary slightly depending on your industry, business, and your goals. Nether less your website should contain a Call to Action, as they are guides that should point to the next step your visitors should take.

You can strategically place them around your website, and it does not necessarily have to be at the bottom of a page. Some of the best Calls to Action are simple, such as “Ask us a question” or “Contact us here” but it’s best to make it personalised and engaging.


In conclusion, a website is necessary to be able to compete with your competitors. Go to the next level and turn your website into a lead magnet. Use the 4 best practices above and let your website start generating leads for your business. 

Dorin, your friendly online marketer
Dorin Blaga Upward Consulting